So you want to ramp up content production.
Maybe your company just secured funding or your higher ups got an inkling that doubling down on content marketing is best for the company.
The challenge? You’re a small or even a one-person team. On your own, you can’t create a strategy, write articles, produce case studies, build links, and do a thousand other things to generate results.
The thought of hiring a content marketing agency comes to mind. Except that you’ve heard the agency horror stories.
- This agency needs lots of hand-holding.
- My content marketing agency doesn’t know ****.
- My agency dumped keywords on me.
- This agency doesn’t track metrics.
- My agency locked me into an awful contract
These are a lot. But none is worse than an agency that doesn’t deliver results. It’s incredibly frustrating.
As someone who has worked in one of the best B2B content marketing agencies, I know how excellent results look. And in this post, I’ll share the best content marketing agencies I know that’ll help you escape the nightmare of poor results.
What is a Content Marketing Agency?
A content marketing agency is a business that grows your brand using content.
It’s also a business that helps with end-to-end content production; think strategy to distribution, reporting, optimization, and everything in-between.
5 Best Content Marketing Agencies I Know
1. Foundation Inc.
I’m starting with Foundation Inc, because, why not, I’ve worked with them.
The CEO, Ross Simmonds, is a fantastic person with an eye for exceptional marketing talents.
In February 2021, he tweeted:
The marketing & copywriting talent coming out of Nigeria is massively underestimated.
— Ross Simmonds (@TheCoolestCool) February 11, 2021
There’s a new wave of talent coming to compete and North America isn’t ready. Save this tweet.
You’ll see.
After checking out Ross and his agency, I knew I wanted to work with him.
Few months later, the company had an open role. I applied, but I didn’t get in.
Unperturbed, I reapplied three months later when there was another opening. This time, I got my wish.
As a content marketing specialist at Foundation, I helped in multiple capacities.
- Owned the writing of articles for some clients
- Created distribution content for emails, LinkedIn, Twitter, Reddit and Quora for Foundation Inc and clients
- Assisted with content strategy research and documentation for a unicorn brand
- Thought 9 team members to leverage LinkedIn with one getting insane numbers (200k views from a single post)
I also came up with topic ideas all the way to publishing on the Foundation blog.
According to Ross, one of the three articles I wrote for Foundation was among the ‘greatest hits in 2022.’
Besides Ross marketing prowess, it’s writing case studies like this one above that attracted me to Foundation. As a content marketing agency, Foundation Inc has a knack for using deep research and data to drive results for B2B SaaS companies.
Prominent companies Foundation have worked with include Canva, Mailchimp, Unbounce, and Webex.
Foundation has a three-pronged content services approach.
- Content strategy that includes SEO, content audits, inbound marketing, and social media strategy services.
- Content creation that provides landing page copy, blog writing, copywriting, whitepaper services, and more.
- Content distribution and repurposing, link building, and social media distribution services
Foundation has a Glassdoor rating of 4.7 — this suggests their content marketing services and results delivery are excellent.
2. SiegeMedia
Siege Media is an SEO-focused agency that creates and promotes result-driven content for companies. They focus on producing content that consistently increases traffic and provides a return on your investment.
Notable companies they have worked with include Zillow, Adidas, TripAdvisor, and Norton.
The company’s services include content strategy, content creation, link-building, and SEO consulting services.
They have a 5.0 rating on G2, making them a brilliant choice for your SEO, content marketing, and PR needs.
Siege Media didn’t mention their pricing details on their website. However, their business form states who they work with. “We only engage with companies in industries with a Total Addressable Market (TAM) of $60,000/month+ in SEO traffic value.”
3. Grow and Convert
Grow and Convert is a content marketing agency that works with multiple types of companies (B2B, B2C, ecommerce, etc).
Beyond traffic, they create articles that generate business results (leads, demos, and trial sales).
Famous for its “Pain Points SEO” framework, Grow and Convert has made a name for itself, working with prominent companies such as Patreon, Crazy Egg, Leadfeeder, Scribe Media, and more.
Among other things, the company’s content marketing process involves:
- Targeting and ranking high-intent, commercial, or transactional keywords
- Crafting high-quality content using content research or expert interviews
- Building high-quality links through guest posts or PR
- Measuring conversions through metrics like leads
Their work with customers has earned them a 4.8 rating on Clutch. Grow and Convert doesn’t require your commitment to a 6 or 12 months contract. Instead, they charge a flat monthly rate of $10,000. New clients can pay $8,000 in their first year.
4. Omniscient Digital
Omniscient Digital is a growth agency run by Alex Birkett, Allie Decker, and David Ly Khim. The trio are all ex marketers at HubSpot, a company we work with at Content Estate.
They have worked with companies like AppSumo, Hotjar, Jasper, and 360 Learning.
They specialize in creating quality content that generates organic traffic, leads, and drives conversions. Their content marketing services comprise:
- Creating content strategies to drive leads and customers.
- Producing high-quality content to hit the growth target
- Content optimization
- Building high-quality links through a digital PR strategy
Reviews on Glassdoor reveal this company has a 4.1 rating. Aside from the content strategy services that cost $15,000, other services cost $10,000 monthly.
5. HawkSEM
HawkSEM is a full-service digital marketing agency that offers content marketing services.
They have worked with big brands such as Honda, Microsoft, Verizon, and Zephyr.
The company’s content writing services include content strategy, production, distribution, and conversion rate optimization. They work with your company to grant deliverables like organic traffic goal assessment, Google search console and analytics setup, and more.
They have a 5.0 rating on G2.
Finding an Agency for Your Needs
Businesses that invest in content marketing get 165% higher lead growth than companies that don’t. The price for this growth is more work or effort.
But you don’t have to shoulder all the tasks alone. Outsourcing some parts of your work to a content marketing agency helps you reduce your workload and drive great business outcomes. Hopefully, you will find one that suits your needs in this article.
Precious Oboidhe
Precious Oboidhe is a B2B SaaS content strategist and writer for hire. If you need help with strategizing and creating assets for the different stages of your content marketing funnel, get in touch.
Leave a Reply
Want to join the discussion?Feel free to contribute!